Take Off
Kids Branding Line Product Design
Project
Take Off promises to make bathing casual and fun from the kids’ perspective. It aims to use kids’ imagination to enjoy taking showers and make it easier for the parents to convince them. The brand also introduced the idea of having the bottle of their shampoo in the form of a toy in the hopes that the kids would keep it instead of continuously disposing of their shampoo bottles every time. In this way, this could be more sustainable than its competitor brands.
Tools
Adobe Illustrator, Adobe Photoshop, and Procreate
Sketching Logos
In the process of creating logos, I tend to come up with multiple sketches, to allow myself to think and consider even the simplest things. This allows me to have various options, and take advantage of my traditional drawing skills.
Initial Branding
Package Brainstorming
Product Design
The overall design solution consisted vibrant colors of blue, red, and yellow. This came along with the fun illustrations of the outer space to attract kids’ interest.
